The jewelry designer behind Michelle Obama’s “VOTE” necklace at the 2020 Democratic National Convention says the brand has been inundated with offers thanks to the primetime moment.
Chari Cuthbert, who owns the Los Angeles boutique ByChari, said the brand saw “a significant uptick in sales” in just the hour after the former first lady debuted the $430 gold chain, the Daily Beast reported.
“My finance guy just texted me a bunch of exclamation points, so I assume that’s a good thing,” Cuthbert said. “He said, I’m so happy for you, this is everything you’ve worked for.”
She wasn’t aware that Obama would be wearing the design for the DNC until it appeared on television screens across the nation during her speech, which headlined the first night of the convention.
Cuthbert previously told The Post she designed a VOTE necklace for the 2016 election and was planning on selling one again this time around.
“I was honored when Michelle Obama’s stylist asked for one and am thrilled she is wearing it!” she said in a statement.