Revenge is paying off for Joe Exotic.
The streetwear line inspired by the incarcerated “Tiger King” star’s infamous feud with big-cat activist Carole Baskin sold out within hours of soft-launching Monday and brought in $20,000 in sales, according to TMZ.
Since the full line debuted Wednesday, 7,000 T-shirts, hoodies, sweats and facemasks have been sold online, Odain Watson, the owner of Odaingerous clothing brand, which partnered with Exotic to make him the face of the new line, told the gossip site.
The merch is labeled with the words “Revenge … Love Thy Backstabber … and $UCCESS,” along with images of Bengal tigers.
The phrases are a nod to the wild dispute between Baskin and Exotic chronicled by Netflix on the hit show, which ended in Exotic’s conviction for plotting to have Baskin killed.
The show also sparked conspiracies about the death of Baskin’s previous husband.
Exotic claimed on the show that she fed him to the tigers — and droves of fans believe him, hence the “Revenge” messaging.
“So many of the qualities in this collection aligned with the things Joe experienced on and off the show, Odaingerous shows the good, bad & the ugly side of ‘Tiger King’ in this bold collection,” the website states.