Fast-fashion retailer Shein is under fire yet again for selling an insensitive piece of jewelry.
On Thursday, screenshots from the retailer’s website surfaced on Twitter, showing a “metal pendant necklace” that appears to be a swastika, a Nazi hate symbol, for sale on their site.
After outroar online, it seems the necklace has been removed.
Last week, Shein had to apologize for selling “frilled Greek carpets” that many online believed were Muslim prayer rugs. The rugs featured a design that looked like Kaaba, the center of the most important mosque in the religion.
The brand apologized in a statement. “We made a serious mistake recently by selling prayer mats as decorative rugs on our site. We understand this was a highly offensive oversight and are truly sorry,” they posted on their Instagram only four days ago.
In an emailed statement to The Post, Shein claims the $2.50 necklace wasn’t a Nazi swastika, but a “Buddhist swastika which has symbolized spirituality and good fortune.”
“For the record, Shein was not selling a Nazi swastika pendant, the necklace is a Buddhist swastika which has symbolized spirituality and good fortune for more than a thousand years,” a representative at Shein says. “The Nazi swastika has a different design, it is pointed clockwise and tilted at an angle. However, because we understand the two symbols can be confused and one is highly offensive, we have removed the product from our site.”
The rep adds, “We want to apologize profusely to those who are offended, we are sensitive to these issues and want to be very clear that we in no way support or condone racial, cultural and religious prejudice or hostility.”
In Sanskrit, the ancient Indian language, swastikas do mean “well-being,” but when the Nazi party rose to power in the 1930s in Germany, they seized the symbol, turning the black straight-armed “hakenkreuz,” or hooked cross, into a symbol of hate, BBC reports.
“For the Jewish people the swastika is a symbol of fear, of suppression, and of extermination. It’s a symbol that we will never ever be able to change,” Holocaust survivor Freddie Knoller told BBC in 2014.
The uproar started after watchdog account @hereforthetea2 noticed the necklace and posted about it on Instagram to their 110,000 followers.
“This isn’t what we call a ‘metal pendant necklace,’ @shein_official. Take this down. Now,” one Twitter user writes, with a screenshot of the adornment.
Influencer Nabela Noor, who runs her own clothing line Zeba, asked her many followers to call the company out for their “sheer ignorance and blatant disrespect towards other cultures and religions.”
In addition to her anger about the necklace and the rugs, Noor was also angry at Shein’s decision to sell “South Asian style clothing modeled by white women and rebranded and renamed to erase its cultural significance.”
Although she had spoken with the company’s head of brand and felt as though they were moving in a positive direction, “Seeing this today makes me feel sick to my stomach and question the authenticity of Shein’s apology,” she wrote on Instagram.
“in case u needed another reason to boycott shein: they are selling f - - king SWASTIKA NECKLACES. this is ACTIVELY THREATENING to the jewish community,” writes one Twitter user.
Some screenshots posted online show that the necklace would come up when the term “swastika” was searched, and the term was possibly in the item’s name, though this differs from photo to photo.
Influencer Marissa Casey Grossman, who posts under the handle @fashionambitionist on Instagram, pledged to never shop from the brand again. “I have zero words. I will NEVER be buying from @sheinofficial @shein_us EVER again. This is a company that I’ve bought from so much over the years and to see this is ABSOLUTELY disgusting,” she writes.